We approached Weinstein Co. in regards to different upcoming releases they had in order to help drive sales through our unique approach of guarantees within contracts based against sales. They asked for different ideas surrounding The Giver, a larger release for the brand in the fall of 2014, in order to develop awareness and early ticket sales. ​We created social profiles for the characters on Snapchat, Instagram and Vine to generate a viral effect. We also had deals in place with specific media companies targeting the audience for this film based against data of who read the book and created visual takeover ads to generate more awareness.