Splendid is a complete lifestyle collection of ultra-comfortable, effortlessly chic styles for the entire family. As the sister brand of Ella Moss and also owned by V.F. Corporation the brand came to us to help launch their new Splendid boutique in New York. We employed a 360 degree strategy in order to drive awareness and foot traffic to its grand opening in addition to helping with the launch party through research, creative, strategy, planning, buying, analysis and event marketing. ​