Playswell was a startup looking for brand architecture, identity and performance to get to a Series A round with investors in one year. The team at Playswell hired Slot Right Marketing to help them reach this goal by working in-depth from the coding of their site to the functionality of the site to the branding of the site. We started with looking at their current assets, researching their competitors and talking with their engineer in helping code the site to spec's that align with the new branding direction. We created everything from the logo to the look and feel of the site and mobile/tablet experience for the consumer. In addition, we created an entire media program that would provide awareness of the brand and bring it to scale. Much of the branding work we created is below