Slot Right engaged Focus Features regarding new digital ideas for their release "Seeking a Friend for the End of the World". We developed a series of strategies they could utilize on their own or hand-off to their agency in order to maximize the best course of action. The concepts created spanned a wide range of media the audience for the film lived in: social media, dating sites, photo oriented sites, music sites and survival sites. In addition we created offline events that would go viral to help create more buzz for the film.