A fashion staple in Los Angeles for years, Ella Moss' casual yet sophisticated style can be summed up by California's breezy lifestyle. As founder Pamela Protzell describes the collection it's "flowy femininity with the comfort level of a t-shirt". Currently owned by V.F. Corporation, Ella Moss came to us because they needed a bit of refresh when it came to marketing programs digitally for their collections. We created substantial buzz with new creative executions for their industry.